An introduction to audience development principles and best practice, using case studies from a range of organisations. This workshop explores how audience development fits within organisational strategy and takes you through the practical steps of devising and delivering a sustainable audience development plan.

By the end of the session you will be able to:

• Understand how marketing and audience development objectives fit with the wider strategic objectives of your organisation
• Understand how to obtain insight into the wants and needs of your visitors/users/participants/audiences
• Recognise a range of effective audience development techniques and approaches
• Create your own audience development plan

Trainers:
Caroline  Griffin, Director, Midlands
Catherine Bradley, Head of Evidence and Engagement

This workshop is part of Best Practice, a partnership between the Audience Agency and the AMA, funded by Arts Council England, to provide a national service to collate, share, train, and implement best practice in arts marketing and audience development.